Analysis of the Flouting Maxims in the Posters of Stop Violence Towards Women

Abstract

This research aims to examine how the maxim is flouted in campaign posters with the theme "Stop Violence Against Women" found in Zero Tolerance, WCSAP (Washington Coalition of Sexual Assault Programs), End the Fear, and Iowa from the University of Iowa. This research analysed the real meaning of the maxim being flouted and the most frequent types that appeared. In addition, the researchers used Grice’s theory as a reference in analysing these posters. The researchers looked for data by collecting violence against women posters by downloading them from the websites and then identifying them so that they could be classified according to Grice's theory of maxim. In analysing the data, the researchers used a qualitative-descriptive method. Here, the researchers found 5 flouting maxims of relation, 2 flouting maxims of quality, and 1 flouting maxim of quantity. In addition, the researcher also found data that flouted two maxims at once, namely 2 the flouting maxims of manner and quantity, and 1 from quality and relation. From the findings and discussion, the researchers concluded that the flouting of maxims found in the posters was intended to increase the audience's empathy and awareness of the importance of avoiding violence against women.